Van Gogh brought to life – see multi-sensory experience in Scotland

A kaleidoscope of colour will greet Scotland when the celebrated Van Gogh Alive experience comes to Edinburgh from 17 March-17 July 2022.

Tickets on sale now: Lose yourself in the incredible world of Van Gogh – visit this like-no-other immersive experience
Tickets on sale now: Lose yourself in the incredible world of Van Gogh – visit this like-no-other immersive experience

Van Gogh’s works have been exhibited and admired for over a century – but never like this. 

The smash-hit exhibition continues its tour of the UK in Edinburgh’s Festival Square having previously visited Birmingham's Hippodrome, London’s Kensington and MediaCity's Piazza in Greater Manchester .

Venture into the legendary artist’s world with a beautifully curated, stunningly detailed, immersive experience hosted within a spectacular 17,500ft2 purpose-built venue in Festival Square, Edinburgh .

Where art comes to life – the world of Van Gogh is brought to you in this fully immersive experience

Van Gogh Alive has delighted a global audience of over eight and a half million people in 75 cities worldwide 

Coming to Festival Square

Festival Square in the centre of Edinburgh will host Van Gogh Alive (insert link ‘the world’s most visited immersive, multi-sensory experience’ that exhibits the life and work of the seminal Dutch artist. Following a smash hit run in Kensington Gardens as London’s must-see cultural event of the summer 2021 visitors will be treated to a truly world-class cultural experience in the heart of Scotland’s capital.

Van Gogh Alive, the immersive Van Gogh experience created by Grande Experiences, promises to be one of the highlights of 2022 when it opens its doors from 17 March 2022 and offers visitors the experience in a fully covid-safe environment.


This blockbuster multi-sensory experience completely immerses you in the life and work of Vincent van Gogh as you travel through periods of his life that defined him as an artist. Experience over 3,000 images from the artist that are spectacularly presented with stunning detail, including iconic works like Starry Night, Sunflowers and lesser-known paintings that were inspired by his love of Japanese woodprints. 

State-of-the-art SENSORY4™ immersive gallery technology immaculately displays Van Gogh’s work in a kaleidoscope of colour. Set to an evocative classical score that is delivered via a high-fidelity 3D sound system, this combination of sound, visuals and aromas of Provence will give visitors the sensation of walking right into his paintings as if they are living and breathing.

Create your own art

Van Gogh Alive will also feature an interpretive area where you can learn more about Van Gogh’s life and works as well as interactive art stations where you can create your own art with the help of expert video tutorials.

Visitors can create their own souvenirs within a life-sized walk-in representation of Van Gogh’s ‘Bedroom in Arles’ painting and the iconic ‘Sunflower selfie room’ – a 360° mirrored room complete with hundreds of sunflowers that has delighted Instagram feeds the world over. Create your own modern masterpiece in theses spectacular rooms and share your images using #VanGoghAliveEdinburgh

Bruce Peterson, Owner of Grande Experiences, said: “After mesmerising a global audience of over 8.5 million people and selling-out cities all over the world, including Rome, Sydney and of course our most recent location at Kensington Gardens in London, we’re incredibly excited to be bringing Van Gogh Alive to Scotland’s capital city. This is an unforgettable cultural experience for all the family.” 

Lyndsey Jackson from the Fringe Society’s ticketing agency, 180 Box Office said: “We are delighted to be the ticketing partnering for Van Gogh Alive when it arrives in Scotland for its inaugural opening. This is such a prestigious event, we are sure Scottish audiences will embrace having such an impressive, immersive digital art experience in Edinburgh which appeals to many different communities from families, schools, tourists and culture vultures, through to Van Gogh aficionados. Our experience of managing the Fringe’s Box Office annually and a host of other events through the year will ensure a smooth customer journey for all ticket purchasers, which is all part of having a great day out.’

Covid safe

Controlled visitor capacities and managed visitor flow mean visitors can easily respect any Covid-19 guidelines and enjoy the experience safely.

Tickets will go on sale 14 December at : £22/20 (concessions) for adults and £15 for children, with school group discounts available and Under 5’s are free of charge.