When is Amazon Prime Day and what should you expect?

An amalgamation of Black Friday and Boxing Day except just for Amazon, Prime Day will be marked in the calendars of many bargain hunters.

The exclusive sale event for Prime Members runs annually, offering deals on own brand products including Kindles, Ring Doorbells and Alexa devices, with more reductions on almost every item under the sun (available on Amazon) from mattresses to electric toothbrushes.

In previous years, premium electronics such as phones and televisions have fallen in price dramatically. Whether you’re looking for a bargain, or getting in some early present shopping, here’s what you need to know about Amazon Prime Day 2023.

Amazon Kindles will be a part of Prime Day deals. Image: Amazon

When is Prime Day 2023?

This year’s Prime Day took place on July 11 and 12, with Prime Big Deal Days taking place on October 10 and 11.

What can you expect from the sale?

There will be hundreds of deals available on Amazon with the Prime Day earlier this year seeing sales on items from Apple to air fryers.

The deals don't end there, with smartphones, kids toys, tools, beauty products and more all on offer as well. As part of the sale, there will likely also be limited time offers on Prime Gaming and other Amazon services and products such as Ring doorbells, Alexa devices, Fire Sticks, Kindles and more.

How can I access the Amazon Prime Day sale?

To get access to the main sale, first you’ll need to sign up for a Prime membership. It's free for the first 30-days and you can cancel at any time, but make sure you check out Prime Video and Prime Music during the trial period.

Amazon shoppers will be awaiting Prime Day deals. Image: Getty

How much does a Prime Membership cost?

To sign up for a Prime Membership, it costs £8.99 per month or £95 per year. If you’re a student it will cost £4.49 per month or £47.49 per year.

You can also take advantage of their 7-day free trial, which simply needs an email address which hasn’t been linked to a previous Prime Membership.

Is Amazon Prime Day worth it?

As with any sale, it can be easy to be swept away with the big red numbers – Prime Day is no exception.

You’re always best to keep an eye on prices year round, and make sure you’re actually getting a bargain but it is largely down to personal preference if you’re getting a good deal or not.

If you were planning on buying something and it happens to come up on sale, fantastic – but instead of that 30% discount on something you weren’t planning on purchasing, you could just skip the sale and save 100% instead.