Jose Mourinho at United: ‘What is fourth? I want to win’
This was an old school unveiling in what remains at heart an old school club. There was no desire to plonk Jose Mourinho on a stool to execute a Q&A before of a live audience at one of the club’s shimmering new edifices, no appetite for him to be interviewed by a pop star from Burnage. If there was any messaging going on, any global projecting, it was pure football.