Sainsbury’s plans to double sales of British food
Increasing customer demand for home-grown food and a long-term plan to improve sustainability will see the supermarket embark on a drive to increase sales from more than £4 billion to more than £8bn within the next nine years.
Chief executive Justin King announced the plans at the supermarket’s annual agricultural supplier conference in Birmingham yesterday in a speech to 1,700 farmers, growers and suppliers.
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Hide AdHe said: “This presents a great opportunity for British farmers, as Sainsbury’s customers increasingly ask for more quality British food.”
The drive is part of the Sainsbury’s 20 by 20 Sustainability Plan.