Alexa Chung announced as host for 2012 Scottish Fashion Awards

THE Scottish Fashion Awards have announced that TV presenter and model Alex Chung is to host their seventh annual event, taking place in June of this year.

Lauded for her influential and much-imitated style, Alexa Chung has spoken of her support for home-grown talents, citing the rise of Scottish designers like Holly Fulton and Louise Gray on the international stage as a sign of Scotland’s success in the industry.

Ms Chung said: “I am a big supporter of British fashion talent and believe that it is essential we nurture and promote them. Scotland’s cutting edge designers like Christopher Kane, Holly Fulton and Louise Gray are now creating serious waves at a global level. I am really happy to be presenting the awards and look forward to coming to Scotland in June”.

Among the numerous categories for awards including ‘Scottish Designer of the Year’ and ‘Scottish Textile Brand of the Year’ is a new category entitled ‘Scottish Fashion Photographer of the Year’, aimed at showcasing up-and-coming fashion photographers making their mark in the industry.

For the first time in its seven year history, the awards are open to the public, with a limited number of VIP tickets including a champagne reception, entry to the award ceremony, a VIP gala dinner and admittance to the after party also on sale.

Founder Tessa Hartmann, who will also chair the event, said: “I am really excited to open the award ceremony to the general public for the first time. It’s going to be an incredible show, and most of all the most glamorous red carpet night of the year for Scotland as a nation.

“The world’s eyes are on the Scottish Fashion Awards each and every year and I have no doubt that 2012 will be a night to remember for our heritage, fashion and style. Having Alexa Chung present this year’s proceedings is a wonderful and stylish asset to the brand.”

Alexa Chung has previously hosted the 2011 Elle Style Awards, and was named British Style Icon at the 2011 British Fashion Awards for the second year in a row. The British Fashion Council also announced Ms Chung as their Young Style Ambassador last week

Taking place in the Clyde Auditorium for the first time, this year’s event will be held on Monday 11th June.

• Keep up to date with The Scotsman’s coverage of the Scottish Fashion Awards on www.scotsman.com/fashion