Wigan will make their first WCC appearance since 1994 when they face Australians St George Illawarra at the DW Stadium in February but chairman Ian Lenagan would give up home advantage in future if the fixture can be developed along the lines envisaged by Crowe.
"I have in mind that rugby league can create in America the same type of opportunity that the Premier League has in Europe with the UEFA and Champions League competitions," Crowe, the co-owner of South Sydney, told the Sydney Morning Herald. "Rugby League is so easily explained to NFL fans because of its defined periods of offence and defence (six tackles compared with four downs), an affinity that rugby union just doesn't have."
Crowe tested the waters when Leeds played Souths in a pre-season match in Jacksonville two years ago but said of Las Vegas. "Boxing fixtures prove how many people are willing to travel there for a sporting event."
Lenagan said: "It's exactly the sort of thing we should be doing to tell more people about our wonderful game."