Hibs back business winners

Hibs have announced their latest commercial deal, revealing The Winning Formula UK as their official business partner for the next two seasons.

Although John Stein, managing director of TWF, regards the business model used by Hibs as "the way forward for football clubs," he believes the tie-up can help lead to greater success both on and off the pitch.

TWF are recognised as one of the leading business development consultancies in the United Kingdom, having worked with more than 1,000 organisations and 100,000 delegates over the past 15 years.

Already TWF have helped launch the first edition of The Hibernian Business News, a new bi-monthly publication.

Although a Hibs season ticket holder who makes the 500-mile round-trip from his base in Chester for every home game, Stein insisted his decision to back the club was only based on "five per cent emotion".

Hibs chief executive Scott Lindsay said: "John has a passion for helping businesses grow.

"I look forward to working with his team."