Scottish Golf's 'beer money' is boost for member clubs

Scottish Golf has announced that Budweiser Brewing Group UK&I is its new "official beer partner". Picture: Scottish Golf

Scottish Golf is toasting a new deal it hopes will be of assistance to member clubs as they recover from the impact of the coronavirus.

The governing body has announced a partnership with Budweiser Brewing Group UK&I, part of the world’s largest brewer, Anheuser-Busch InBev, as its "official beer partner".

Budweiser Brewing Group will provide affiliated golf clubs with the opportunity to benefit from the brewery’s entire range of beers and ciders from across the globe.

As part of the promotion of this new partnership, Scottish Golf will team up with Budweiser Brewing Group to give golfers across Scotland the opportunity to “Win a Round at Home” over the next twelve weeks.

Iain Forsyth, Scottish Golf chief commercial officer, said: “We are delighted to add Budweiser Brewing Group to our family of commercial partners.

"With clubhouses across Scotland reopening this new partnership will provide further value to our affiliated clubs as they recover from the impact of Covid-19.”

Adam Woodward, key account manager at Budweiser Brewing Group added: “We are proud to demonstrate our support to the home of golf through this innovative partnership with Scottish Golf.

"We were impressed by Scottish Golf’s vision for the future of the game and their acknowledgement that golfers in Scotland have a more individual taste is something that resonates with us.

"We are excited to be able to offer our extensive range of premium beer and cider brands to Scottish Golf Clubs and we look forward to working with Scottish Golf to bring this partnership to life across Scotland.”

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