It has not only allowed Gerrard to build a team which has opened up an 11-point lead at the top but also make strides forward in Europe.
Progress in the Europa League has brought in much-needed revenue which has lessened the pressure to sell the club’s assets.
Despite the increase in revenue the club recorded a £15.9million loss for the past financial year.
Improvements to player recruitment and training ground coaching has increased the quality of the players at Ibrox with the club now in a position to follow rivals Celtic in using player trading to make profits, sometimes substantial ones at that.
The Parkhead side have sold players for huge sums over the last eight years with Kieran Tierney and Moussa Dembele leaving for £24million and £20million respectively. They followed the likes of Virgil van Dijk, Fraser Forster, Stuart Armstrong and more out the door for big fees.
Looking at the squad and when contracts run out, Rangers are in a strong position to drive a big price for their assets in the transfer market.
They have previously rejected bids for Ryan Kent and Alfredo Morelos, while there has been interest in Borna Barisic.
The Ibrox club have all three contracted to the club until at least 2023 with the Croatian’s deal not expiring until 2024.
Other assets like Glen Kamara and Joe Aribo who could command interest are tied down until 2023, while Calvin Bassey and Ianis Hagi are on deals until 2024.