Whether it’s behind the scenes at the clubs, or a look at the life of a footballer when they’re not on the pitch, social media has taken us closer to the big personalities than ever before.
It’s also created new figures too, with social media influencers sharing their news and views of the games and the teams, provoking debate and creating content for all fans to enjoy.
Here, we’ve taken a look at a selection of some, on both sides of the Old Firm creating content on various apps and platforms.
1. Steven Gerrard
Rangers manager Steven Gerrard has huge interest in his account on Instagram (Photo by Rob Casey / SNS Group) Instagram - @stevengerrard Photo: Rob Casey - SNS Group
2. Sonia O'Neill
Rangers WFC player Sonia has more than 116k followers on Instagram and 30k more on Twitter Instagram - @soniaineill_ Twitter - @soniaoneill_ Photo: Instagram
3. Scott Brown
The Celtic skipper is an Instagram user (Photo by Craig Foy / SNS Group) Instagram - @broony08 Photo: Craig Foy - SNS Group
4. Tic_Tac_Tic
'Retired blogger' still tweets and has more than 13,000 Twitter users reading his 25k tweets and posts on Celtic's set-up, formation and performances. Twitter - @tic_tac_tic Photo: Twitter