Celtic confirm kit deal with New Balance

Celtic have agreed a bumper new kit deal with New Balance. Picture: John Devlin

The Hoops have signed a long-term contract with the Boston-based sports brand in what the club has called ‘potentially the biggest kit deal’ it has ever agreed.

New Balance will supply the club with team kit, training wear and equipment from the 2015/16 season onwards, and join the likes of Liverpool, Porto, Sevilla and Stoke who have all agreed tie-ups with the company.

The deal is likely to allow Celtic access to New Balance’s extensive global retail network, giving the club greater exposure in a range of international markets.

Additionally, Celtic will receive a boost due to their links with Boston and significant fanbase in the Massachusetts capital.

Celtic Chief Executive Peter Lawwell said: “New Balance is one of the world’s leading sportswear manufacturers and will cater for the huge global demand for Celtic kit. Importantly our cultures match well.

“While New Balance is relatively new to football, its sporting heritage dates back over 100 years and there is huge excitement around the brand and its ambitions globally.

“Our supporters are rightly proud of the similarly long and prestigious history of our club, and both Celtic and New Balance look forward to an exciting, long and rewarding future collaboration.

“Once again we are pleased to connect with a brand of such quality and stature and we are sure our supporters will warmly welcome New Balance to the Celtic family.”

Richard Wright, General Manager of New Balance Football, added: “We are so excited to be working with Celtic Football Club. The famous green and white hoops are an iconic symbol in football and we can’t wait to collaborate with the club on future ranges of apparel.

“This deal with Celtic will enable New Balance to become synonymous with all that’s great about the Scottish game. We’re dedicated to producing innovative products that the players and fans can wear on the way to creating more cherished memories for this great club.”