Celtic announce ‘stunning’ five-year kit deal with Adidas

Partnership had been rumoured as early as last year

Celtic have finally announced a five-year partnership with Adidas
Celtic have finally announced a five-year partnership with Adidas

Celtic have announced a five-year partnership with German sportswear giant Adidas, confirming rumours that had been circulating since last year.

The Bavarian-based firm will provide kits for both the men’s and women’s teams after the two parties struck a deal which is believed to be the largest kit sponsorship deal in Scottish sport.

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The arrangement will take effect from July 1 2020, and will initially last until the summer of 2025.

Adidas will produce first-team kit, training gear and replica strips for fans.

Celtic Chief Executive Peter Lawwell commented: “We are delighted to enter this new, long-term partnership with Adidas, one of the world’s leading sports brands. We warmly welcome Adidas to the Celtic family and look forward to an exciting and successful partnership.

“We know through our discussions with Adidas that they, as a prestige brand, were eager to be associated with a club of Celtic’s stature and proud history.

“Likewise, everyone at Celtic is delighted to be partnering with one of the dominant names in sportswear manufacturing, an organisation which represents quality and excellence.”

A spokesperson for Adidas added: “Celtic’s successful football history and future ambition make us hugely excited to be working together to create a new chapter with one of the most famous football clubs in the world.

"We are obsessed with helping athletes improve their game, life and world and as such we look forward to supporting Celtic’s players on the pitch as they continue to create new levels of success, and we are confident their legendary fanbase will love our designs.”

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