Small businesses handle vast volumes of data but how can they make best use of it?
Dr Kathi Kaesehage of the University of Edinburgh Business School and Professor Gareth Peters of Heriot-Watt University discuss how small businesses can realise the value of their data.
This video was produced in partnership with the Edinburgh and South East Scotland City Region Deal.
The Data Driven Inovation component of the deal will see £661 million invested in region and will train over 100,000 people in data skills over the next decade.
To find out how your business can become involved visit ddi.ac.uk