Club chairman King made his assessment of manager Steven Gerrard’s team while announcing that the cost of season tickets at Ibrox would be rising by five per cent ahead of the new campaign.
However, former striker and manager McCoist has countered that claim, stating that Rangers have a long way to go before overtaking Glasgow rivals Celtic.
The Parkhead club are five points from securing an eighth successive title and odds-on favourites to complete a third successive treble by beating Hearts in the final of the William Hill Scottish Cup next month, and McCoist believes they are not about to relinquish their status as the country’s major force.
In a statement, King had claimed: “It was never going to be easy and it is extremely gratifying to have witnessed the progress that has been made over the last year. We are now within tangible reach of Rangers becoming the dominant force in Scottish football again.”
At this time last year (prior to the appointment of Steven Gerrard as manager), King was equally bullish.
“Whoever is appointed must be able to meet the unique challenges of managing Rangers and ensuring IMMEDIATE success,” he said.
In September, 2015 – six months after seizing control of the boardroom and with Rangers still in the Championship – he predicted title success by 2017.
“We would start next year with the ambition of winning the Premiership,” he claimed. “We understand the gap against Celtic but the ambition is not to come second.”
However, during King’s reign, Rangers have reached only one major final (losing to Hibernian in the 2016 Scottish Cup showpiece) and they currently trail Celtic by 11 points.
McCoist, who played a crucial role in Rangers’ nine-in-a-row era under Graeme Souness and Walter Smith, he disagrees with King’s claim.
“It depends how you define ‘tangible reach’ but I would certainly see the dominant force as being the number one team in the country and Rangers are a good bit off becoming the dominant force in Scottish football,” he said.
“I hope it happens sooner rather than later. They can [still] stop ten-in-a-row but a lot of things have to happen. It’s a massive summer for both clubs in terms of transfer activity.
“For Rangers to compete consistently with Celtic at the top of the league they need three or four players. I know they won the Old Firm game at Ibrox and probably should have taken something out of the recent one at Parkhead.
“But Celtic look to me as if they’ve still got better players so how do you compensate for that? You need to get better players.
“I would guess Steven Gerrard and Gary McAllister, who are very clever men, would maybe know they’re not as close as Dave has suggested.
“But I don’t think Steven will be upset at all at the statement. If I was him I would be agreeing with him and saying: ‘That’s good; now let’s go and make sure it happens’. But he needs backing and I genuinely think he will be backed.
“But I still think there’s a good bit to go before Rangers can be anywhere near considered the dominant force in Scottish football.
“I understand it’s season-ticket renewal time so I get all that, but I reckon they need three or four players and I don’t know if they’ll take money for Alfredo Morelos or James Tavernier.
“Even then, it’s all very well getting that money but you need to replace them because they’re two of the better players.Then the loan deals are up for Ryan Kent and Joe Worrall and your only chance of getting Kent back – and it would be great if they could do it – is probably on another loan.”
l Ally McCoist was speaking at The Emmie Smillie Charity Foundation event at which they donated a whopping £300,000 spread across five charities – Kilbryde Hospice, Beatson Cancer, St Andrew’s Hospice, St Margaret’s Hospice, The Prince and Princess of Wales Hospice and Marie Curie. Ian Durrant, Alex Rae and Neil Lennon also attended the event.