New boss appointed to promote Edinburgh’s festivals

A new cultural “supremo” who will help Edinburgh’s 12 major festivals fend off global competition and tackle a predicted “fiscal cliff” in the face of public spending cuts, has been appointed.

Julia Amour, Festivals Edinburgh's new director. Picture: Contributed
Julia Amour, Festivals Edinburgh's new director. Picture: Contributed

Julia Amour, director of Festivals Edinburgh, will spearhead “Thundering Hooves 2”, a strategy aimed at keeping Edinburgh as the world’s leading festival city. Ms Amour takes over from Faith Liddell in November.

The first “Thundering Hooves” (the term coined to represent competition catching up with Edinburgh), which launched almost ten years ago, examined a tranche of issues including competition from rival festival cities Montreal, Austin, Venice and Manchester,