Whether it’s eating cinnamon powder, jumping out of moving cars, or ‘downing’ alcohol, internet challenges have often proven controversial and some labelled outright dangerous.
However the latest viral hashtag is drawing praise for its positive impact, as it encourages people to get outside and do their bit to help clean up the planet.
As part of the #Trashtag challenge, people are cleaning up public areas and natural spaces filled with litter and posting pictures before and after.
— Kelllvvviiinnn (@kelllvvviiinnn) March 9, 2019
Tens of thousands of volunteers have taken to beaches, parks and roadsides all over the world.
Their goal is to raise awareness of the waste we produce and the negative impact littering has on the environment.
In order to get involved, all you have to do is post the photos of your clean up operation accompanied by #trashtag.
The initiative was apparently started in 2015, by outdoor company UCO Gear as part of a campaign to protect wilderness areas.
It picked up momentum last week following a post on Facebook which called for ‘bored teens’ to get involved.
— Moston Litter Picker (@AJDelusion) March 11, 2019
More than 25,000 posts
Pictures showing dramatic cleanups of areas covered in plastic rubbish have inspired people to get outside and do their bit to make a difference to their local environment.
On Instagram alone there have been more than 25,000 posts. Variants of the hashtag include #trashtagchallenge and #trashchallenge.
Environmental groups have praised the campaign and the way it has made the most of viral power to make positive change.
The #TrashTag challenge is a fantastic example of using the power of a viral campaign to help the environment. Are you aware of how much 'trash' we waste in the UK? Check out our infographic! #waste #environment https://t.co/D7WOHyGKgM pic.twitter.com/RH0l85UnG8
— Social Change UK (@socialchangeuk) March 12, 2019
— SheffLitterPickers (@SheffLitterPick) March 10, 2019