Unicode Consortium revealed 230 new emojis this week, featuring a range of inclusive emojis – including a period emoji.
These new emojis, which are expected to be available by Spring, represent people with disabilities, different cultures and relationships, aiming to make sure that everyone feels represented.
Fighting the stigma
The period emoji, which will be a single drop of blood, comes after a campaign led by global women’s rights charity Plan International UK, which received support from more than 55,000 people.
The charity aims to eliminate the stigma which surrounds periods, and pushed for a period emoji after a survey of women aged 18 to 34 revealed that 47 per cent thought that a period emoji would make the subject of periods easier to discuss with female friends and partners.
Plan International UK and NHS Blood and Transplant submitted the blood drop design to Unicode.
According to the Unicode Emoji chart, the ‘drop of blood’ emoji represents blood donation, medicine and menstruation.
Lucy Russell, head of girls rights and youth at Plan International UK said: “The inclusion of an emoji which can express what 800 million women around the world are experiencing every month is a huge step towards normalising periods and smashing the stigma which surrounds them.
“For years we’ve obsessively silenced and euphemised periods. As experts in girls’ rights, we know that this has a negative impact on girls; girls feel embarrassed to talk about their periods, they’re missing out, and they can suffer health implications as a consequence.
“An emoji isn’t going to solve this, but it can help change the conversation. Ending the shame around periods begins with talking about it.”