by David Hughes
McDonald’s Monopoly is eagerly awaited by fans of the fast food chain each year, offering diners the chance to win prizes, cash or (in the vast majority of cases) more food.
Here’s what you need to know about this year’s promotion, including the dates, how it all works and the prizes on offer.
When is McDonald’s Monopoly 2019?
McDonald’s Monopoly 2019 launches on Wednesday 20 March, and will last six weeks, coming to an end on Tuesday 30 April.
The promotion is based on a system of stickers affixed to the food and drink boxes, with different McDonald’s items carrying two or three apiece.
After peeling these off, diners find details written on the back either offering an instant prize, a Monopoly ‘property’ or an online code which can be entered for the possibility of winning something.
This year, the fast food giant has removed a controversial previous incentive which encouraged diners to ‘go large’ and order bigger meals for the chance to win more stickers.
Instead, medium meals will carry a greater number, while Monopoly stickers will also be included on carrot bags, side salads and wraps, to stop customers being forced towards the unhealthiest options on the McDonald’s menu.
This comes after criticism from anti-obesity campaigners during last year’s promotion, with McDonald’s accused of putting profits before children’s health by encouraging larger portions.
Professor Russell Viner, president of the Royal College of Paediatrics, told The Observer that the game was “clearly undesirable”.
He argued that, although the game is technically open only to people over 16, it “sweeps up children because children are part of the family”.
What are the McDonald’s Monopoly prizes?
According to McDonald’s over 12 million prizes were claimed during last year’s promotion, and there are a few different ways diners can win.
Instant win prizes: the most common prizes on offer are won instantly, with the stickers instantly revealing the prize on offer.
The majority of these are for free food vouchers in McDonald’s, with literally millions on offer for anything from Big Macs to McMuffins.
For the record, the most common instant win is for an Apple Pie or a Fruit Bag, with almost 12,000,000 stickers lurking around the country.
However, some of the high-value marquee prizes, usually available only by collecting, can also be won instantly – including five Mini Coopers.
Online prizes: entering the 10-digit code found on relevant stickers here offers the opportunity to win over two million online prizes.
These range from cash payments and vouchers to TV streaming subscriptions of various lengths and, of course, yet more McDonald’s meals.
Collect to win prizes: these are the highest-value prizes, and consequently only a small number of each are available.
To win, players need to complete full sets of properties, much like the requisites for building houses and hotels in the Monopoly board game.
For example, in the unlikely event of collecting both three of the ultra-rare dark blue properties (Park Lane and Mayfair), a maximum of four diners could walk away with £100,000 cash.
Here are some of the highest-value “collect to win” prizes (some of these are also available in rare instant win stickers), and how many McDonald’s say are up for grabs:
- £100,000 cash (4 – collect both dark blue properties)
- Mini Cooper (20– collect all three green properties)
- £2,000 holiday spending money (50 – collect all three yellow properties)
- PS4 games console (650 – collect all three red properties)
- Any mobile phone with a one-year contract (400 – collect all four train stations)
- A £50 voucher for boohoo.com (18,000 – collect all three light blue properties)
- Medium McDonald’s meal (2,000,000 – collect both brown properties)
This article originally appeared on our sister site, inews