If you’re looking for an unusual gift that will show your nearest and dearest how much you love them this Valentine’s Day, Marks & Spencer may have the answer with their new ‘love sausage’.
Taking to Twitter, the retailer cheekily asked the nation, “Are you ready for our Love Sausage?”
Not just any sausage
The social media post showed a picture of the heart shaped sausage encasing some fried eggs and garnish, set on a romantic candelit table, complete with rose petals.
The post said, “Are you ready for our Love Sausage?
“Heart-shaped, lightly-truffled, wrapped in bacon and in store tomorrow.
“Say it with sausages – tag who you’ll be sharing your Love Sausage with this Valentine’s Day! #MyMarksFave”
Are you ready for our Love Sausage? Heart-shaped, lightly-truffled, wrapped in bacon and in store tomorrow. Say it with sausages – tag who you’ll be sharing your Love Sausage with this Valentine's Day! #MyMarksFave pic.twitter.com/VPQi4ENnsn
— M&S (@marksandspencer) February 7, 2019
Social media users were quick to point out that this isn’t just any love sausage – it’s an M&S love sausage.
A Valentine’s hit?
Marks and Spencer’s cheeky innuendo has already proved to be a hit, sparking a string of praise on social media, declaring the retailer has ‘won’ Twitter for the day.
Users reacted with both shock and delight, commenting:
— New Forest Cyclist (@forestcyclist) February 7, 2019
— Katie Q (@copytrash) February 7, 2019
Genius …. pic.twitter.com/M8vS2OSt4G
— toyart (@toyartuk) February 7, 2019
I feel like @marksandspencer have really achieved the holy grail of marketing here. I challenge you to find me a single person this wouldn’t appeal to (with the caveat that if they did a vegan one, vegans would love it too). #lovesausage
— Kate Hofman (@brassk) February 7, 2019
— Ross Lawson (@Ross_Lawson) February 7, 2019
— do you want the Full Fat? (@monsterbeers) February 7, 2019
— Elizabeth Chatwood (@elizabethchats) February 7, 2019
— Amy S (@LattesAndLlamas) February 7, 2019
— Emma Hooper (@DarnleysEmma) February 7, 2019
When can I buy it?
The bacon-wrapped love sausage will be available to buy in stores from tomorrow (8 February) for £5.