Peter Pan, Alice in Wonderland, Kid Normal, The Jungle Book, Dr Doolittle and The Secret Garden will soon be found in passenger seat-pockets as part of “the world’s largest in-flight holiday lending library”.
Easyjet is to launch 300 ‘Flybraries’ (flying libraries), stocked with 17,500 children’s books translated in seven languages.
The discount airline has teamed up with Bloomsbury Children’s Books and Alma Books for the scheme, which is supported by the National Literacy Trust.
The move follows a new study into child literacy where nearly four in ten parents (38 per cent) said their child has fewer than 10 books at home.
The study also found that, on average, British children aged between 6 – 12 have not visited a public library in over six months.
Tina Milton, Director of Cabin Crew at easyJet said: “This summer we will fly approximately five million families across Europe on their summer holidays and our in-flight lending library is stocked with over 17,500 books ready for children to pick up, read and then leave behind for the next passenger.
“Reading is so important for fuelling a child’s development, vocabulary and imagination and a flight provides the perfect opportunity for them to get stuck into a book. We are passionate about creating family friendly initiatives that make flying with us fun and easier for parents.”
Campaign ambassadors and best-selling children’s authors Greg James (BBC1 Radio 1) and Chris Smith said: “One of the main reasons we wanted to write Kid Normal was to de-mystify the role of ‘the author’ as serious and impenetrable figures and to show that reading and writing stories is not only one of the most amazing uses of your imagination but show that it is something that is for everyone.”
EasyJet’s fleet of ‘Flybraries’ will allow children to start reading books on a flight, and then when they land download free samples of books at flybariesbookclub.com – the website will also host the airline’s summer writing competition.