Background: Kony 2012 Campaign

THE video was posted to YouTube on Monday night and by late yesterday it had been viewed 32,600,000 times.

The Kony2012 campaign video seeks to make Joseph Kony world famous in a bid to bring him to the attention of President Barack Obama’s White House.

Its maker, Invisible Children, hopes to ensure that funding for 100 US military advisers sent to train African armies to track down Kony will continue.

But influential Ugandan blogger Javie Ssozi said: “Suggesting that the answer is more military action is just wrong. Making Kony ‘famous’ could make him stronger.”