It has become a campaign weapon of choice as politicians seek to cuddle up with with voters - but which party leader loves posing for a selfie the most?
Digital marketing agency DigitasLBi has analysed almost 400 pictures posted on the photo sharing site Instagram to find the answer.
They looked at pictures posted over the past two months which carried the hashstag of a Scottish party leader to gauge the social media traction of the election hopefuls.
It found that SNP leader Nicola Sturgeon was indeed the “queen of the selfie” with 69 per cent (263) of the total posts tagged with her name.
Of these, her face appeared in 51 per cent of the Instagram posts.
Ms Sturgeon, who is looking at another comfortable victory for her party in the May 5 vote, has also easily outperformed her political opponent on the social media front during the campaign.
The next most prominent leader on the social media site was Conservative Ruth Davidson, putting the Tories in their coveted second place in the polls - on the Instagram front, at least.
Ms Davidson was tagged in 51 posts (13 per cent of the total) over the period from Feb 27 to April 27.
The drift in the rankings between Ms Sturgeon and Ms Davidson comes despite the Conservative leader embarking on a series of fun and highly photogenic campaign stunts, such as riding a bull bareback on an Aberdeenshire farm.
Just over half of posts (51 per cent) tagged with Ruth Davidson carried a picture of the party leader.
Green Party co-convener Patrick Harvie was tagged in 33 of the posts analysed by DigitasLBi - just eight per cent of the total. Of these, his face appeared in 19 (57 per cent) of them.
And Scottish Labour leader Kezia Dugdale, who is fighting the campaign of her life, was tagged in 27 Instagram posts over the two month periood - just seven per cent of the total featuring a party leader. Of these, just over half (52 percent) featured a picture or selfie of Ms Dugdale.
And finally, Liberal Democrat leader Willie Rennie was the leader least likely to appear on Instagram during the campaign period.
Just 17 posts were tagged with Mr Rennie - four per cent of the total. Of the Instagrams, just seven featured his face.
Ms Surgeon has long been known for her love of a selife. At Christmans, Holyrood journalists had a whipround for the SNP leader’s present - and this year gifted her a selfie stick. A picture of her and the country’s top political reporters swiftly followed.