Britain’s international standing handed a boost by Olympic Games

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Britain did a good job of organising the Olympics, which has helped to bolster the nation’s reputation abroad, according to a British Council study.

London 2012 was well-organised, according to 64 per cent of the 8,000 adults surveyed from 11 key overseas economies.

The high profile Games showed the UK to be a confident and multi-ethnic society, 55 per cent said. Memories of London’s attention-grabbing Olympics were still strong in the minds of adults from the nations of the USA, South Africa, Poland, Thailand, India, Brazil, China, Spain, Turkey, Russia and Saudi Arabia, who were interviewed.

In total 44 per cent believed the Olympics had improved the UK’s influence over world affairs, while 3 per cent felt it had reduced it. A total of 36 per cent said the Olympics had made them more likely to visit the UK, while 35 per cent felt the UK was a more tempting place to study or do business.

Those who disagreed with these ideas each totalled 18 per cent. China, which hosted the previous Olympics in 2008, was the least positive about the UK’s achievement of organising the 2012 Games.

Just 36 per cent of Chinese felt London 2012 was well-organised, but 43 per cent still believed the Games had improved the UK’s influence over world affairs.

A total of 82 per cent of South Africans believed London 2012 was well-organised, along with 78 per cent of people from India, 77 per cent from Thailand, 
69 per cent from Poland and 65 per cent from both Brazil and Russia.

VisitBritain is forecasting international tourism to Britain will grow by 3 per cent in 2013.