Public not luvin’ latest offering from Madonna

Madonna’s latest single has flopped – despite being launched to one of the largest TV audiences in history when she sang it at the Super Bowl.

Give Me All Your Luvin’ was unveiled to a record audience of 114 million in the United States – plus millions more globally.

After debuting at a lowly number 37 last weekend, the song – the first taste of her new album, MDNA – will drop out of the top 40 on Sunday. Figures suggest it could plummet down to 51 if current levels continue.

The release has had one of the worst showings in almost three decades of chart hits for the singer in a career which has generated 13 UK number ones.

Give Me All Your Luvin’ was her first new track for three years – and a first release under a new three-album deal she signed with music giant Universal.

She performed it along with a greatest hits medley at the Super Bowl earlier this month, during which British artist MIA – who features on the song – upset some viewers with an alleged rude gesture.