Glass may be two-thirds full

Pubs have been urged to offer drinks in schooner-sized glasses – two-thirds of a pint – after research showed younger people would prefer the measure.

A study by brewer Molson Coors showed 18 to 34-year-olds preferred the price and ease of consumption, suggesting they wanted to “break from tradition”.

The Australian-style schooner measure has been available since last year, but only one in ten knew it was available.

Chris McDonough, of Molson Coors, said: “Consumer insight highlights demand for this new measure.”