Cereal ads to show the larger lady

Special K is using “plus-sized real women” in its advertising to encourage a more positive attitude to bigger body sizes.

By The Newsroom

Published 15th Jun 2012, 01:25 BST

A group of women with a body mass index (BMI) of up to 29 will be used in the advert.

A BMI of 25 to 29.9 is considered overweight.