The Titanic published a spread in the form of a supermarket advert, depicting a number of products promoted with the four-year-old's image. One is for a cleaner guaranteed to remove "all traces at home and against which DNA tests have no chance". Another is for a brand of soup flavouring called Maggi renamed after Madeleine.
Clarence Mitchell, the McCanns' spokesman, said: "This is not only extremely hurtful to Kate and Gerry, but totally disrespectful to Madeleine."