The complete redesign is the first time in almost 20 years that the company has undertaken a complete review of its driver uniform.
Following an 18 month project which included feedback from its operational team, Lothian has launched a new fit for purpose driver uniform to reflect the professionalism of the company’s 1900 drivers.
Investment from the company ensures its driving team now have a bespoke, good quality, comfortable and durable uniform.
Sarah Boyd, Operations Director, Lothian said: “Here at Lothian we view ourselves as a retail organisation and strive to ensure our customers’ expectations are not only met, but exceeded. Investment in our people is important to us and helps to ensure we continue to provide a fantastic customer experience. Our team of over 1900 drivers wear their uniforms with pride every day and we know that the introduction of this new and improved uniform will ensure that they feel comfortable carrying out their duties and representing our business to our 2.3 million customers every week.”
The uniform was designed by Murray Uniforms based in Coventry following a successful procurement process.
The traditional shirt, tie and trouser garments have been given a modern twist, while still encompassing Lothian’s heritage and a skirt has been introduced for the companies growing number of female drivers.
The uniform also includes an all-weather, full waterproof and windproof jacket, as well as new-style blazers which have been designed to allow greater movement when sitting behind the wheel.
Ken Denny, Client Relationship Manager, Murray Uniforms added: “Our approach to designing a modern and fresh new uniform for Lothian has been a process of collaboration between both businesses to engineer a uniform that best reflects the Lothian brand whilst being fit for purpose. We know that what a person wears to work impacts how they feel and, as a result, how productive they are. Lothian selected Murray Uniforms to develop a solution that improved their driver experience. The uniform design, development and manufacture over 18 months resulted in an improved quality, better fitting uniform that not only represented Lothian, but also the region in which they operate – including a handy ticket pocket to make the day to day operations that little bit easier.”
The new look was unveiled to staff and their families last week in a Catwalk show within the company’s Longstone Garage. All twenty-five models were drivers from across the operational team, who had all volunteered to take part in the show. The new uniform will be rolled out from August this year.