Aston Martin revs up for drive into lucrative Asia Pacific

ASTON Martin is on a drive to double its market share in the lucrative Asian Pacific market thanks to bumper sales in China.

The British sports car maker delivered 110 cars last year in the world’s fastest growing economy, just a couple of years after officially entering China. The

year-to-date tally in 2011 is double that figure and could hit 500 units next year.

The company’s director for the region, Matthew Bennett, believes that a quarter of global sales could come from the wider Asia Pacific region within two years, nearly double the current share.

“China is not only the biggest but the fastest-growing by a long, long way [in the region],” noted Bennett. “In 18 months we will see China and Asia Pacific as a whole really on a par with the other big three markets.”

Currently, Aston has five outlets in China covering major cities and the surrounding areas. At least seven more are planned before the end of 2012. To help win over more customers in the country, Aston is introducing the V12 Zagato, which premiered at the Frankfurt car show.