The founder of the World Wide Web Foundation said the internet had created opportunities for good but had also become a space used by “scammers” and “given a voice to those who spread hatred, and made all kinds of crime easier to commit”.
First proposed by Sir Tim as an information management system in 1989 while he was working for the European Organisation for Nuclear Research (CERN), around half of the world’s population is now online.
Many of the world’s largest web-based companies, such as Facebook, Twitter and Google, have come under scrutiny over data privacy issues and the rising spread of malicious and offensive content. In his letter, Sir Tim said it would be “defeatist and unimaginative” to assume the web could not be changed for the better given how far it has come in 30 years, but urged governments, organisations and the public to work together to improve the current system.
“If we give up on building a better web now, then the web will not have failed us – we will have failed the web,” he said.
He outlined what he called three sources of dysfunction that must be addressed – “deliberate, malicious intent, such as state-sponsored hacking and attacks, criminal behaviour, and online harassment”; “system design” which has created “perverse incentives where user value is sacrificed, such as ad-based revenue models that commercially reward clickbait”; and the “viral spread of misinformation”.
He also called for a response to the “unintended negative consequences” of the web, which he said had led to “the outraged and polarised tone and quality of online discourse”.
The letter says: “While the first category is impossible to eradicate completely, we can create both laws and code to minimise this behaviour, just as we have always done offline.
“The second category requires us to redesign systems in a way that change incentives. And the final category calls for research to understand existing systems and model possible new ones or tweak those we already have.”
A global debate is currently taking place over the need for increased regulation of online spaces, with the UK government expected to publish a White Paper on the issue in the near future.
The World Wide Web Foundation is currently developing what it calls a Contract for the Web, which aims to ensure access to the internet is recognised as a human right – built for the public good.
“You can’t just blame one government, one social network or the human spirit. Simplistic narratives risk exhausting our energy as we chase the symptoms of these problems instead of focusing on their root causes. To get this right, we will need to come together as a global web community,” he said.
Sir Tim said the Foundation was working with governments and other organisations on building the contract, but called on politicians and wider society to do more to help build a better web and ensure the contract was not a “list of quick fixes”.
“Governments must translate laws and regulations for the digital age. They must ensure markets remain competitive, innovative and open. And they have a responsibility to protect people’s rights and freedoms online,” he said.