The firm has already been operating two pilot prestige brand stores, named The Fragrance House, in Livingston and Dundee.
And the Newbridge-based firm, which also owns semichem, is now aiming to open another 10 branches of The Fragrant House within a year.
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Hide AdColin McLean, Scotmid's chief operating officer, said: "The Fragrance House is a natural development for us. We have seen very strong sales figures throughout, particularly over the Christmas period. We have a very experienced team to drive the business forward."