The cinema, launched yesterday, includes snow falling from the ceiling, natural aromas filling the theatre, wind blowing and turbulence, to add to the 3D images on screen. The seats also have ButtKickers, a small machine linked to the sound system, which send vibrations through the seats at certain points.
The gallery's 700,000 makeover allows it to show a 3D film taking the audience from the Arctic Circle to the African rainforest.