HILLARY Rodham Clinton spent more than $18 million hiring hundreds of employees in the first three months of her presidential campaign, creating a national operation that vastly outpaces her rivals in both parties.
Ms Clinton has the money for it, having raised more than $46 million for the Democratic primary contest.
Since announcing her White House bid in April, the former secretary of state has positioned staff in all 50 states – with the majority working out of an expensive 80,000-square-foot Brooklyn headquarters.
Beyond paying salaries for 343 employees, her campaign purchased lists of voters in four early primary states, paid six figures to an action committee devoted to defending her record and spent heavily on building a digital team, according to campaign finance documents filed on Wednesday with federal regulators.
The strategy is aimed at a contest nearly a year away. The overwhelming favourite for her party’s nomination, her team has set its sights on building the massive infrastructure they will need for the general election.
The outlay is nearly four times what Ms Clinton spent in the first three months of her last presidential campaign, when she faced a far more competitive primary race against then- Senator Barack Obama.
During that 2008 campaign, Ms Clinton and her team faced charges from donors that they were wasting money on ineffective strategic choices – such as spending nearly $100,000 on party platters and groceries before the Iowa caucus, a contest she lost.
This time, her staff has emphasised its “cheapskate” mentality – particularly to contributors. At her first national finance meeting in May, top donors were instructed to purchase their own lunches and fund their own transportation to various gatherings in Brooklyn.
Campaign aides like to brag about taking the bus from New York to Washington, rather than the more expensive Acela train. Even so, her campaign spent at least $8,700 on train tickets and just a few hundred dollars on bus fare, the Federal Election Commission report shows.
All told, Ms Clinton has spent a far greater portion of her early funds during this campaign than she did eight years ago.
During the first three months of her 2008 bid, Ms Clinton spent 14 per cent of the $36m she raised, according to FEC documents. In the launch of this campaign, she has spent nearly 40 per cent of what she has taken in. Her campaign also reported that she received more than 250,000 contributions, with an average donation of $144.89. About 17 per cent of her contributions were $200 or less.
By comparison Vermont Senator Bernie Sanders has fuelled an insurgent challenge to Ms Clinton with small donations. He pulled in more than $15.2m through the end of June, and three-quarters of his donations were $200 or less.
Though they have highlighted their lower-dollar contributions, Ms Clinton’s team also released a list of campaign bundlers who each raised more than $100,000 for her primary bid.
Some of the donors included Clinton’s most ardent financial backers, including Hollywood media mogul Haim Saban; Susie Tompkins Buell, a wealthy California investor who was a major donor to the Ready for Hillary super PAC; Las Vegas publisher Brian Greenspun, a longtime friend and college classmate of Bill Clinton; and Alan Patricof, a New York financier who was Clinton’s finance chair when she first ran for Senate in New York.