At the 2010 election the Liberal Democrats provided one rather sparse leaflet in Wester Ross. In 2015 a total of 12 communications (leaflets, newsletters, personal letters and cards) found their way to my door, some of which tried to be negative about the main opponent.
In 2010 we were a safe seat and for the rest of the parliament the only time many of us saw our MP was when he made paid appearances on TV game shows, discussion programmes and recently a rather sad appearance on Question Time.
Also his voting record in the House of Commons was disappointing, despite having no government role.
Yet in 2011 at the Scottish elections it was obvious that the Liberal Democrats were in trouble.
It is interesting that the three unionist “lone wolves” re-elected all had good local followings, as did the six re-elected SNP MPs.
The moral for the 50 new MPs is quite simple: your “employers” expect you to keep in touch and not just when you need their vote in 2020.
It is now obvious there is no such thing as a safe seat. We might see the First Minister and the Scottish Cabinet regularly on TV but you all have a responsibility to your constituents.
Regular communication by the old methods of newsletter, local papers and the new methods of social media all form a bond which can pay dividends. A five-year re-election campaign works better than a last-minute mail surge.
Bruce D Skivington
Gairloch, Wester Ross