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The consequences of the revelation that a pseudonymous book was actually written by J K Rowling (your report, 18 July) show what frustrated 
authors like me have known for a long time: that it’s not the content of a book that matters, but who wrote it.

Publishers need profits and see established and well-known authors as profitable, no matter that the books they write may not intrinsically merit much attention.

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Even Rowling’s first Harry Potter book was dismissed and only got published by

Steuart Campbell