Radio marketing

I’VE never listened to Janice Forsyth in my life, but following the outcry about her losing her BBC Radio Scotland show I think it’s about time I gave her a go.

By The Newsroom

Published 8th Feb 2012, 00:00 BST

What a cheap and effective marketing and research exercise this could end up being for the cash-strapped corporation.

IAN DARWIN

Edinburgh

BBC Radio Scotland Edinburgh