Humane voice

In response to Stephen McGinty (column, 12 September), the job of People for the Ethical Treatment of Animals (Peta) isn't to make the public feel good about choices that hurt themselves and animals. We're here to shake things up and to make sure the animals' plight makes it into the television news, newspaper opinion pages and the internet.
By The Newsroom
Published 17th Sep 2009, 01:00 BST

Not everyone wants to hear how animals are stabbed to death in bullrings, scalded alive in slaughterhouses, kept in tiny cages on factory farms, electrocuted, skinned alive for their fur, shocked, poisoned, burned, blinded, mutilated in laboratories and other horrors

. Sometimes, getting people to listen requires pushy, even "rude", tactics, but Peta is committed to doing whatever it takes to speak up for those who can't speak for themselves.

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Luckily, making kind choices – such as shunning books that glamorise the death of a bull in a pool of blood or choosing healthy veggie burgers instead of artery-clogging beef patties – is easy and is better for animals and humans.

ALEXIA WEEKS

Peta

Southwark Street

London SE1