Martin Lewis: Shopping around is the best insurance policy to have

Price walking is a clever technique many home insurance providers use to make loyal customers pay more.

Aleksandr and Sergei know that loyal customers can find themselves paying more by not checking what is on offer elsewhere using the likes of

Each year, if you stick with them they “walk” up the price of cover – never too quickly to cause alarm, but step, step, step, until they reach their goal. After five years or so you can easily be paying more than 50 per cent over the odds.

Ask yourself, when did you last change your home insurance provider? If the answer is more than a year ago, you’re most likely paying a ‘loyalty penalty’ – far more than you’d pay the same company as a new customer. As Miss Magneto tweeted me “@MartinSLewis Home insurance gone up to £258, disgraceful. Used a comparison site and the cheapest at £147 was my ­current company. Great”.

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Yet you can easily stop this, and put more money in your pocket without sacrificing quality of cover.

Before I show you how, here’s some inspiration – Christopher tweeted his thanks “@MartinSLewis Just compared and saved £1,300 on home insurance compared to @DirectLine_UK renewal quote!! Yes saved £1,300”.

So it’s crucial that every year you don’t automatically stick with your current home insurer. It may be the cheapest, but that’s pretty rare.

There are five key five steps to getting the right deal on your home insurance.

Step 1: Turn your house upside down to define the right cover.

There are two elements to home insurance – buildings and contents. An easy way to work out what’s covered is to imagine turning your home upside down: everything that stays put comes under buildings. If it falls out, it’s contents. A joint policy is often easier as it means no jurisdictional ­disputes between firms.

Buildings insurance is only usually needed by freeholders, not renters or leaseholders. You only need to insure the rebuild cost – so how much it would cost to rebuild your home should it get knocked down – rather than the market value, which is the amount it might sell for. To find your rebuild value, there’s a free ­calculator at

Contents cover is for everyone. Make sure that you don’t underinsure to cut costs thinking you’ll never claim the full amount. If you do, it could mean you’re then paid less if and when you do make a claim. You often have much more value in your home than you think. Many insurers have useful calculators online to help work out the amount.

You should also go through all the details of things that can make your house safer. Remember insurance pricing is based on a risk assessment. There’s a huge variety of things can impact on the premium you pay. There’s full help on this and other steps in my detailed guide at

Step 2: Don’t just use one comparison site – combine them.

Comparison sites are a quick and easy way to find cheap quotes if you have relatively straightforward circumstances. Yet in truth they’re not actually comparison sites, they are marketplaces, as they can have special deals and prices with different insurers (but should never be more expensive than going direct). So the best thing to do is to combine a few of them to get a spread of insurers and prices. You can simply open a few windows at a time and put the same information in different ones.

Step 3: Check insurers that the comparison sites miss.

Two of the big insurers, and are not included on comparison sites, so check them separately, especially when they have discounts (Aviva is currently offering a discount of 20 per cent for ­policies bought online).

Also there can be a range of special promo deals that aren’t included on comparison sites. When they’re live they’re listed on, so keep an eye out.

Step 4: If you want to stay put, haggle.

Once you’ve found a cheaper policy – you can always try taking the price to your existing provider and ask them to see if they will match it – they often will. For example, in a recent poll I did, 76 per cent of customers who haggled with Direct Line said they had ­success, while 89 per cent did with Admiral and 75 per cent with Hastings Direct. So it’s worth a try.

Step 5: If you’re switching, once you know what you’re getting, check for cashback.

Once you know your cheapest policy and, crucially, checked it’s right for you, then check if you can earn cashback using a cashback site such as ­ or

These sites pay you if you click through them to other companies and ­purchase something – such as home insurance.

This usually works, but there can be tracking issues, so see this as the icing on the cake rather than a core way to choose. If you’ve got time and your top three policies are all much of a muchness, it can be worth seeing the cashback on offer for all three.

On occasion a few people even find that the cashback is higher than the cost of their insurance so are actually getting paid to get cover, like Ian who emailed “I have paid £32 and I have £55.55 cashback confirmed, so I should have £23 profit.”

Martin Lewis is the founder and chair of To join the 13 million people who get his free Money Tips weekly email, go to