A microwave haggis makes world debut
The family company unveiled the product today, offering two slices of haggis, cookable in just one-minute.
The product is aimed at consumers who are pressed for time, only want a small portion, or who have not tried haggis before.
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Hide AdDirector Jo Macsween said: "Our sales have continued to grow throughout the year, as consumers throughout the UK recognise that haggis is a tasty, cost-effective ingredient in a range of dishes. However, our research has shown latent demand for a convenience version of our product.
"So, here it is, no additions, no subtractions, just tasty, traditional haggis in an easy-to-use pack."
The Macsween one-minute haggis is expected to account for 15 per cent of the company's sales within three years.