Kezia Dugdale’s first foray into the world of reality television looks set to come to an abrupt end this evening, with the former Scottish Labour leader tipped as the clear favourite to be evicted.
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Viewers of ‘I’m A Celebrity … Get Me Out Of Here!’ are expected to vote in their droves to turf out the Lothians MSP from the hit ITV show, a little over a week after she entered the Queensland jungle.
Bookmakers Ladbrokes have priced Ms Dugdale at 4/6 to be the first to depart the programme, which tasks celebrities with carrying out a series of gruelling tasks on camera.
On Monday, the firm had odds on the 36-year-old leaving at 3/1, showing that a rush of punters have put money on her being evicted in recent days.
The second favourite to be eliminated from the reality series, according to Ladbrokes, is pop star Vanessa White, priced at 3/1.
Ms Dugdale was one of two late-entry campmates to the programme alongside comedian and broadcaster, Iain Lee. She only entered the show properly last Thursday.
However, she has been criticised by some viewers of the show as well as her fellow campmates for sleeping too often and struggling to complete her first Bushtucker Trial, a challenge in which she was asked to crawl through tanks consisting of meal worms, crickets, and cockroaches.
Other bookmakers have all but written off Ms Dugdale’s hopes of succeeding in the programme, hosted by Ant and Dec.
Sky Bet, Bet Victor, and BetFair all have the politician at 150/1 to win the series, the longest odds of any of the contestants.
Ms Dugdale, who was roundly condemned by many of her peers at Holyrood for participating in the show, has already pledged to give her Scottish Parliament salary for the period to the Rock Trust, an Edinburgh charity that works with young people who are homeless or are at risk of becoming homeless. The organisation stands to receive around £2,500.
She is also expected to give a portion of her programme fee - believed to be a five figure sum - to charitable causes, but will wait until she is back in Scotland before deciding how much.