James Bond stars in £80,000 auction movie
The original artwork, left, by Robert McGinnis was a prototype for the film imagery, but another design was eventually chosen to market the Sean Connery blockbuster, released in 1971.
It sold for 79,250 at Christie's yesterday afternoon, more than three times the estimated price of up to 24,000.
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Hide AdThe poster featured the 007 actor and two Bond girls, surrounded by action scenes - strikingly similar to the design which was adopted.
Among the other sales were two posters from the 1964 Bond film Goldfinger which went for 9,625 and a further two from 1965 hit Thunderball for 8,125.
Other top prices at the vintage film poster sale at Christie's South Kensington included a poster for 1942 Humphrey Bogart movie Casablanca which fetched 30,000.
A 1962 poster for Lawrence Of Arabia - the David Lean-directed epic starring Peter O'Toole - sold for 18,750.
In all, the sale of more than 300 vintage posters raised almost 450,000.