High street bakery Greggs - best known for its sausage rolls and steak bakes - has started selling lower fat pasties after seeing a significant uptick in business from customers looking for healthier options.
The retailer is selling a katsu chicken and vegetarian Bombay potato pasty that both come in at under 300 calories and meet green or amber traffic light labelling requirements for fat, saturated fat, salt and sugar.
The company posted a 6% rise in sales to £422 million while like-for-like sales lifted by 3.8% during the six months to July 2.
It said the figures had been boosted by Britons buying its healthier ranges, which now account for more than 10% of sales and include new products such as teriyaki chicken noodle and falafel with houmous.
Greggs commercial director Malcolm Copland said: “Greggs is well-loved for its traditional pasties and sausage rolls, but we recognise that our customers are increasingly looking for lower calorie options too.
“We understand that eating healthier means many different things to different people, it’s also about freshness as much as it is lowering intake of calories and fat.”
The chain, which has 1,700 shops nationwide and serves more than six million customers a week, first launched its Balanced Choice range in 2014, offering lower calorie breakfast, lunch and snack options such as salads, soup, porridge pots and fruit.
It has also removed hydrogenated fat, monosodium glutamate and all artificial colours and flavours.