Fans of Sir Cliff are urging people to download one of the singer's festive songs, Little Town, between now and 18 December in a bid to get the pop legend his fourth Christmas number one and raise money for research into Alzheimer's.
Sir Cliff has announced he will donate all download royalties to the Alzheimer's Research Trust, a dementia research charity. A patron of the Alzheimer's Research Trust, Sir Cliff lost his mother Dorothy to Alzheimer's disease three years ago.
Rebecca Wood, chief executive of the Alzheimer's Research Trust, said: "Sir Cliff has been a patron of the Alzheimer's Research Trust since 2002 and we cannot thank him enough for his wonderful support.
"Not only has he helped us raise over 100,000 by fronting nationwide fundraising campaigns, he has also made a number of generous personal donations."
"By speaking out about his mother's experience of Alzheimer's he has helped to raise awareness and lift the stigma of this devastating disease."
The Alzheimer's Research Trust is currently supporting 120 research projects at universities across the country. It also provides free information on Alzheimer's disease and related dementias.