Market Gravity, which has a seven-strong team at its Leith studio, has previously worked with the owner of Clydesdale and Yorkshire banks on the roll-out of its B fintech app and works in a range of other sectors, including energy and retail.
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Nick Sherrard, the firm’s managing director in Leith, said: “In the two years since we opened our Edinburgh base, we’ve had a huge impact in re-imagining the way some of the country’s leading companies think about the future.
“By joining forces with Deloitte we can now help clients build that future too. We know the Deloitte team well because we’ve worked with them before, not least on the development of Clydesdale and Yorkshire Bank Group’s B, so we’ll hit the ground running from day one.”
Market Gravity, which will retain its brand, was founded in 2009 and is based in London, with other offices in New York and Toronto. Its staff will become part of Deloitte’s consulting business, while founding partners Gideon Hyde and Peter Sayburn will continue to lead the team as they join the professional services group as partners.
The acquisition follows the launch of Deloitte’s Greenhouse facility in Edinburgh, a “centre of excellence” aimed at helping its clients to prototype new products and services.
Rich Hurley, technology consulting partner at Deloitte, said: “Having already collaborated on a range of projects in the past, Deloitte and Market Gravity have a proven ability to work together.
“The team at Market Gravity have a unique combination of insight, commercial and design skills that give clients confidence to take a big idea and launch it to market – much quicker than previously possible. Their addition to our existing team will complement and enhance our growing digital offering in Scotland, as we continue to build this side of the firm.”