SCOTLAND’S “cashmere queen” Belinda Dickson has announced that she is to close her only shop in Edinburgh to “relocate to the web”.
The entrepreneur, who trades under the name Belinda Robertson, said the decision had been prompted by the lease on the company’s property in Dundas Street coming to an end.
Ms Dickson said: “It’s time to move on from bricks and mortar. We are relocating to the web.
“Whilst we have been on the web many years, we recognise it will need some considerable work to be a successful web-only retail company.
“We hope to achieve this transition over the coming months.”
However, shopping concessions and an outlet at Fenton Barns, North Berwick, will continue to operate. The company’s store in Belgravia, London, closed in 2009.
Last November, Ms Dickson, who founded the company in 1992, said it was time to “abdicate” her throne in favour of those with more “tech-savvy” minds.
She said customers wanted a choice of how and where to shop, and that included internet shopping.