Capital firm is hailed for ethical ideas
Elephant Juice Food Company, based in George Square, made it into the top 50 from more than 500 entries, including an idea for a solar powered football, the world’s most ethical pants and a train carriage that allows passengers to share ideas on how to make the world a better place.
Sir Richard and his non-profit foundation Virgin Unite have been running their “Screw Business As Usual” competition, which targets businesses which are seen to help the planet.
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Hide AdElephant Juice was praised for its “One Feeds Two” scheme, which sees the company feed a hungry person in need for every meal bought.
Sir Richard said: “The sheer number of incredible ideas submitted to the competition has been truly overwhelming.”