Call for city residents to contribute to #ThisisEdinburgh24

PEOPLE of Edinburgh were today invited to share their own recommendations of how to spend time in the city as part of an online marketing drive.

Andrew Ness is filmed making a cocktail at Juniper on Princes Street by marketing Edinburgh. Picture: Toby Williams

The digital rallying call to boost the Capital’s profile is challenging locals to share their suggestions on social media to create a “real-time 24-hour snapshot” of what makes the city exciting, funny, interesting and inspiring.

The project is part of a million-pound campaign to draw people back into the city centre and kicked off with an action-packed “digital takeover” at 6am this morning.

Marketing chiefs are urging people to share their “unmissable moments” throughout the day using the hashtag #ThisisEdinburgh24.

Businesses and residents are being asked to post images and videos of their personal recommendations, hidden gems and favourite spots in one “massive social media quest” to showcase the very best Edinburgh has to offer.

The campaign, which aims to put Edinburgh firmly on the map as an “amazing place to live, work and visit”, will run right through the night.

The packed 24-hour digital programme of hourly videos, along with images and broadcasts will give a lively glimpse of the many things to see and experience. With a few surprises along the way, followers online will be able to enjoy a mix of content throughout the 24 hours, ranging from late-night comedy at the Stand and midnight tours of the Vaults to beer bottling at Barney’s Brewery in Summerhall and outdoor rooftop swims at OneSpa.

The campaign will continue throughout the busy summer months, with the best public suggestions using #ThisisEdinburgh24 shared across This is Edinburgh’s social channels each week.

John Donnelly, chief executive of Marketing Edinburgh, said: “Edinburgh is a vibrant and dynamic city with so much to offer. #ThisisEdinburgh24 will showcase a selection of our best things to see and do in Edinburgh, but no-one knows it better than the people who live here. It is about getting them to engage and share their local knowledge and favourite places, inspiring others to try something new.

“We hope it will help stimulate a further sense of pride amongst residents and spark the interest of those outside the city, by generating a buzz across Edinburgh’s social media channels.

“This is effectively a digital rallying call to everyone who loves Edinburgh.”