Abertay University markets its game plan

Students at a Scottish university are working on a unique computer program created on campus.

Marketing students at Abertay are gaining work experience without leaving the Dundee campus, helping to promote a new game, which trains people to play shoot-'em-up games against professionals.

The program has been created by firm Play2Improve, which rents space inside the university and operates its business from there.

It is an arrangement that allows the university to earn revenue through letting commercial space.

The company benefits in turn from the expertise and innovation of the university.

More than 200 undergraduate marketing students at Abertay are helping to promote the game, gaining crucial work experience as part of their degree.

Jason Turner, marketing lecturer at Abertay, said: "Gaining real-world experience has never been more important.

"By letting our students work directly with a real company and offer real advice, they are learning exactly what's involved in assessing a company's needs, their marketplace and how to be successful."

FPS Trainer is a free-to-use online game that develops players' skills for hugely popular first-person shooter (FPS) games such as Call of Duty, Halo and Quake by simulating live action and using learning tools based on psychological research.

It was developed with world champion gamer Paul McGarrity, and will make money through selling personal tuition and premium features.

Matt Seeney, Play2Improve chief executive, added: "Being based in Abertay University has been a great help while we develop and put the finishing touches to FPS Trainer."