Flybe are launching up to 16 direct flights between Glasgow and London Southend Airport.
The new flights will commence from 29 October with fare costing from £29.99 one way.
It is hoped that the direct service will help passengers avoid busier London airports.
Glyn Jones, owner of London Southend Airport, said: “We are delighted to start flying these routes and to be offering these daily flights.
“With London airport capacity feeling significant strain we offer a genuinely better alternative as we are a faster and easier airport; which is particularly suited to offer domestic connectivity where time is of the essence for passengers.”
While the airport is approximately 42 miles from the centre of London it includes a rail station five minutes from the terminal which connects to the capital in 45 minutes.