Take a step into the launch of Amazon’s Home of Black Friday experience.

Take a step into the launch of Amazon’s Home of Black Friday experience.
LONDON, ENGLAND - NOVEMBER 27: Melanie C attends the launch of Amazon's Home of Black Friday in Waterloo on November 27, 2019 in London, England. Pic credit: Dave Benett
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Last night marked the launch of Amazon’s Home of Black Friday experience, which featured a star-studded line-up of talent. Dressed to impress, Rylan Clark-Neal kicked off the evening of star-studded entertainment, featuring songstress Paloma Faith, whose soulful performance included hits ‘Changing’, ‘Only Love Can Hurt Like This’ and ‘Lullaby’, as well as a DJ set from Spice Girl Mel C.

The Spice Girl drew a huge crowd when she was joined onstage for a very special dance sequence to Spice Up Your Life with Irish presenter Laura Whitmore, before Whitmore hit the decks.

LONDON, ENGLAND – NOVEMBER 27: Paloma Faith attends the launch of Amazon’s Home of Black Friday in Waterloo on November 27, 2019 in London, England.
Pic credit: Dave Benett

VIP attendees Candice Brown and Frankie Bridge were making moves on the dancefloor until the very end, while Love Island alumni Alex George, Olivia Buckland and Eyal Brooker were spotted walking through a hidden bookshelf to an Alexa-powered room full of festive surprises.

Vogue Williams, stunningly dressed in a striking silver dress, loved trying her hand at arts and crafts, creating a beautiful wreath made of dried fruit and cinnamon sticks – while all guests were treated to interactive fashion experiences, beauty and grooming experiences.

Guests sipped bespoke cocktails at the Amazon Bar, before Rylan served up a supersized cake and a rousing rendition of Happy Birthday celebrating Amazon’s 10th Black Friday sale.

LONDON, ENGLAND – NOVEMBER 27: (L-R) Laura Whitmore, Melanie C and Rylan Clark performing at the launch of Amazon’s Home of Black Friday in Waterloo on November 27, 2019 in London, England.
Pic credit: Dave Benett

The experience is free to the public and has been launched to celebrate Amazon.co.uk’s biggest Black Friday sale ever, which offers shoppers new deals every day on thousands of must-have products until 23:59 on Friday 29th November.

Amazon’s Home of Black Friday in Waterloo, London, opens its doors to the public today (Thursday 28th November) and is open until Sunday 1st December, ahead of Black Friday, showcasing hundreds of deals, and offering guests even more prize giveaways, workshops, and a schedule of daily flagship events, including an intimate performance for Prime members from rapper Tinie Tempah, supported by rising star Alice Chater, a talk with Fearne Cotton, HIIT class hosted by celebrity trainer Bradley Simmonds, biscuit decorating with TV baking star Kim-Joy and more.

Amazon’s Home of Black Friday offers fun for the whole family, including food sampling and demos, innovative and interactive fashion experiences, beauty and grooming experiences from leading brands, the latest in innovative tech and gaming, arts and crafts for all ages, a kids’ play area, and exclusive drinks at the Amazon Bar.

Amazon’s Home of Black Friday is located at 7 Addington Street near Waterloo Station in London, until Sunday 1st December. Visit amazon.co.uk/homeofblackfriday for the full schedule of free events.